Leverage Your Brand to Build a Successful Business

Your brand has never been a more important part of building a business in the food and drink sector – how do you leverage it to make your business a success?

We discuss some practical tips for starting and scaling your food and drink business in today’s crowded and fast-evolving market.

This includes:

·       Picking the right mark at the outset

·       Getting your applications filed

·       Future-proofing your plan and retain control

·       Thinking creatively!

You can read the full article on the Chartered Institute of Trade Mark Attorneys website.  Follow this link to read more.