Freedom to Operate
Put foundations for success in place by considering risks posed by existing design rights before launching your new product
Whenever you’re launching a product that looks different, there is always a risk that another competitor may already own the design rights. To avoid infringing them and putting your product and your business at risk, it’s worth getting advice before you launch.
At GJE, we can help you from the outset to ensure your designs are protected and that they don’t infringe others. Our team have extensive experience in providing design freedom to operate (FTO) analysis and clearance searches, which can help you understand and mitigate the risks that may exist for your product. Planning will help avoid legal problems later down the line.
To maximise the effectiveness of an FTO analysis and to minimise risk, you need the right strategy. Our attorneys are experienced in assessing the commercial landscape of your new product and factoring in your own business needs and commercial aims. Together, we ensure that our analysis is targeted and effective.
Although any freedom to operate search cannot provide absolute assurance, we provide clear advice to enable you to understand, quantify, and minimise the risks associated with potentially conflicting rights. GJE’s experienced UK and European design attorneys have helped clients in many different sectors to launch their products successfully and with peace of mind. As well as advising in relation to the UK and Europe, our network of trusted overseas attorneys assist our clients in launching their products around the world.
Whether you are a multinational corporation or an SME, we can provide you with comprehensive information and options to formulate the right FTO strategy. When it comes to design freedom to operate, the earlier any risks are identified, the more room for manoeuvre there is. Being well prepared for the risks that exist in the marketplace can ensure that your product launches smoothly and that you avoid costly legal problems down the line.
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