Olympic Games Paris 2024

On July 26th, the world came together to witness the opening ceremony of the 2024 Olympic Games, marking the beginning of an event that epitomises global unity, athletic excellence, and the relentless pursuit of human potential. Held in Paris, the ceremony was a spectacle of culture, innovation, and tradition, setting the stage for a fortnight of thrilling competition.

As the Games unfold, we will be delving into a fascinating and often overlooked aspect of sport – the role of Intellectual Property (IP). Our upcoming mini-series will explore how IP influences various facets of the Olympic Games.  Stay tuned as we explore the intricate interplay between IP and sport, offering insights that will highlight the role of IP in driving the spectacle of the Olympic Games, and sharing practical points inspired by the events taking place in Paris.